Practice responding from the heart and everything will flow effortlessly.
Intuition is spontaneous. If you are trying to create with a pre-conceived idea or product it is coming from the mind, from your opinion of what is beautiful or what will sell.
When you are creating spontaneously it comes through you from the mysterious. It’s not forced or planned, and it flows easily and effortlessly.
As Rumi says, “Live in the nowhere that you came from, even though you have an address here”.